Awesome interview with New York Times Bestselling author Chris Brogan to chat a bit about his new book The Impact Equation. . Chris also reveals the most important things you should be doing for your business in regards to social marketing.
What’s in the interview?
1. What are the 3 most important platforms you should be using for your business?
2. Should you follow Pat Flynn’s advice and “Be Everywhere” or should you just focus on a few platforms intensely?
3. What day of the week does Chris send out his weekly email newsletter?
Wat we talk in the show
Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”
Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more.
ChrisBrogan.com– Chris’ main site